At Long Last! The Digital Signage Review!

Samsung MagicNet™ Digital Signage Systems

Several weeks ago, our company installed a digital signage system for a local government agency. We went with the Samsung MagicNet system and could not be more thrilled with the result. Most digital signage systems to date have been comprised of an LCD monitor, a PC connected to that monitor (either directly or via network) and the signage hardware and software. This ‘traditional’ digital signage setup can be complex, costly and complicated to troubleshoot with several different potential failure points.


Samsung has taken an innovative approach to their digital signage strategy by streamlining the process and using a Hardware on Panel (HoP) design for their MagicNet™ system. This means that each Samsung panel in the MagicNet™ signage series has an onboard PC that runs Windows XP, and comes pre-installed with the MagicNet™/MagicInfo™ software on each panel. (MagicNet™ is the set-up and player software pre-installed on the HoP. MagicInfo™ is the creator/scheduler software that is provided for your content manager.) The only things a client needs to provide for one of these systems are: power, a network connection, and a single PC somewhere on the network where the MagicInfo™ software can reside. And that doesn’t even have to be a dedicated computer – we just put it on the regular computer of the designated ‘signage guy’ at our customers’ facility!

Using the MagicInfo™software you can schedule and transmit your display to several screens using just the one PC on the network (the ‘server’ PC). The system is completely flexible, allowing users to push different content to each screen, or the same thing to all screens, or any combination thereof. This ability to shoot unique content to different displays on the same network gives the users the ability to specifically target messages to different areas. And, because everything is included in or with the panel itself, the only cost to expand the signage network is the cost of the additional screen itself!

Our installers love this system, because it is, in effect, a hang-and-bang signage solution, no different from a normal flat-panel installation. After the installers complete the install, I go out (or my Project Manager goes out) and performs the initial set-up on the units using the pre-installed MagicNet™ software and a wireless mouse and keyboard. We also load drivers and readers on to the panel and prep it for content. Then, we install the MagicInfo™ software on the ‘server’ PC and spend about an hour on training, during which we set up a basic signage template and schedule with the user. Voilà! Digital signage!

The MagicInfo™ software is very easy to learn and use. Any one who has familiarity with basic computer use and Microsoft Office products will be zipping along in no time, creating content and pushing it to the screens with this intuitive interface. Plus, the quality of the signage information, the graphics and the scrolling is quite high. It rivals even that of the ‘big guys’ on the digital signage block. In short, I’d have to say that I highly recommend the Samsung MagicNet™ Digital Signage system to anyone who is looking for a turnkey signage solution. I know *we* are certainly going to specify it frequently from here on out!

2 thoughts on “At Long Last! The Digital Signage Review!

  1. Thank you for posting your experience with magicinfo pro and magic net. you wouldn’t happen to know where to download the client (magic net) software would you? i already have the magic info pro, but now i need to load the client software onto the player pc.

  2. We're looking at MagicInfo too – on paper and what we read above, it looks great. Be interested to know how it compares with other software – we've been given brochureware on Navori and RePromotion ITTV

    On the update – how does look?

    The link appears on Samsung's US product page

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