IT takes square-aim at the AV Integration market. Enough’s enough!
So, the other evening, I’m sitting at home relaxing with my husband-slash-business partner when he looks up from his laptop with an outraged mien and exclaims, “You’ve gotta be kidding me!” (or slightly more profane words to that effect). Of course, I ask, “What’s up?” and he directs me to the Dell website, where, amongst an ever-increasing list of AV products and services being sold by this computer giant, we spied the magic word: Crestron. This morning, a tweet from RAVE news pointed out that CDW, another IT monster, is also selling Crestron… direct to end users… at a single-digit markup. To quote Slim Pickins, “What in the wide wide world of sports is a-goin’ on here??”