Just Breathe

As one of AVNation’s resident social media folk, I hope that by now, most of you understand the overall power and value of social media for your business. It can be an invaluable tool for business development, marketing, sales and customer service. However one area that many businesses and individuals overlook is the ability for social … Read more


Okay, everyone. I know I’ve been pretty MIA this year, particularly the last few months, but I have a very good reason.  After 3 years of working full-time (or freelancing while looking for full-time work) and attending grad school in my “spare time” (ha!), I have officially completed my dual-Master’s Degree program!  The Fall 2012 … Read more

The Power of Social Media – A true story.

The Power of Social Media – A true story.Y108 (Pittsburgh's Country) Fish Fry banner

Yesterday, I got a very vivid illustration of just how powerful Social Media can be.

I grew up in a very small town in Western PA.  Very small.  Like, 200 houses maximum, small.  The town was settled in the early 1800s by about 25 families, who lingered and intermarried until today when pretty much everyone is related to everyone else somehow… and folks are still known as “that new family” if they’ve only lived in town since the 1970s or so.

Now, this li’l speck on the map doesn’t have its own government – it is, in fact, an unincorporated area that straddles two townships – but it does have a church and a fire department.  The fire department is an all-volunteer service, founded by the town fathers (including my grandfather) in 1942.  And, like many volunteer fire departments in Western PA, Paintertown Volunteer Fire Department holds an annual Fish Fry supper every Friday during Lent.  This town social event serves as a fundraiser for the upkeep of the fire trucks. The volunteer fire fighters, the junior fire fighters and the members of the Ladies’ Auxiliary all work together to cook and serve a variety of delicious dinner options, and everyone who buys a meal also gets a complimentary dessert – homemade cake or pie made and donated by the town mothers (including my mother).  It’s one of those great small town traditions that makes us all long for Grover’s Corners, Bedford Falls and Mayberry.

So what on earth does this have to do with Social Media? 

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A Pittsburgh Christmas

With sincerest apologies to Clement Clarke Moore, I hereby present, “A Pittsburgh Christmas”

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Twas the night before Christmas and all through the house,
All the family was scurrying like an A.D.D mouse.The AV Pups, Arwen & Wesley, wish all a Merry Christmas, from gramma's house in Pittsburgh!
The lights and the tinsel were strewn about with flair,
For in just a few hours, a great party’d be there.

The children were scrambling with chores to be done,
In anticipation for much Christmassy fun.
With Mom in the kitchen, and I as her aide,
Lots of cookies and holiday treats, we got made.

When 1 o’clock came and a pause came o’er all.
It’s an NFL Saturday! Time for football!
Away to the TV, ran young and old.
Time to cheer on our own Black & Gold!

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C’mon Over Baby… A Whole Lot of Shakin’ Going On

The East Coast Earthquake and Social Media’s Omnipresence

So, I’m sitting here in my living room this afternoon, working on an upcoming rAVe article on Safety Standards when suddenly the entire house starts shaking. The windows rattle, as do the plates in the china cupboard and the frames and decorations on the walls. Having experienced a 3.6 magnitude earthquake here in Maryland last summer, I recognized the rumbling and rattling, so I put down the laptop, grabbed my phone and headed to the nearest doorway. I was joined moments later by one freaked-out West Highland White Terrier who’d been digging around the backyard when the backyard apparently took umbrage!

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