I’m sure you’re all pretty sick of hearing about convergence. It’s been the buzzword from InfoComm, NSCA and most of our major publications for, oh, the last decade. IT is coming! Convergence is upon us! Adapt or die! The clarion call has been shouted from rooftops, proclaimed in industry classes and discussed endlessly — in roundtables and keynotes and blog upon blog. To an average integrator, this tintinnabulation has echoed falsely in our everyday work life. Sure, we meet with more IT guys than general facilities guys these days, and yeah, once in a while an IT firm shows up at an AV project pre-bid, but the wholesale takeover of our industry as predicted has simply not come to pass. It’s not that big a deal. Okay, business has slowed some places for integrators, but it’s the economy, right? Things are down all over!
IT takes square-aim at the AV Integration market. Enough’s enough!
So, the other evening, I’m sitting at home relaxing with my husband-slash-business partner when he looks up from his laptop with an outraged mien and exclaims, “You’ve gotta be kidding me!” (or slightly more profane words to that effect). Of course, I ask, “What’s up?” and he directs me to the Dell website, where, amongst an ever-increasing list of AV products and services being sold by this computer giant, we spied the magic word: Crestron. This morning, a tweet from RAVE news pointed out that CDW, another IT monster, is also selling Crestron… direct to end users… at a single-digit markup. To quote Slim Pickins, “What in the wide wide world of sports is a-goin’ on here??”