The $3 Billion Elephant in the Room

Is this the end of the VTC world as we know it? *shrug* I feel fine…

Do you feel hear that massive rumbling? It’s the sound of a sudden, major paradigm shift in the A/V world that will have major ramifications for our industry in the months and years to come. Last night, September 30th, 2009, Cisco made an offer of $2.97 billion to purchase Tandberg. The biggest name in IT is now in the process of acquiring one of the biggest names in videoconferencing and, if approved by the Tandberg shareholders, stands to be a game-changing event for our industry. The gradual AV/IT Convergence of the past 5-10 years just exploded forward in a single explosive move. There is a lot to discuss and ponder if this deal goes through.

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